There are two types of photograph that catch the eye. The first type excludes almost everything, giving a blank canvas that the photographer then paints on with a single subject. Framing a neutral or blank background, with only a single, clearly identifiable object is so successful that the stock photo industry and advertising industry primarily uses such processes. Fine art photography also makes use of the exclusion technique, though not exclusively, of course.
So what is it about the exclusion technique that makes it so successful? It is one of those unwritten rules (that of course means it can, and should, be broken): the eye is drawn first to the part of the image that most in focus, contrasted with its surroundings, or simply brighter than the rest of the photo. Where there is one lone subject amongst a plain background, it is the contrast in colour, shape or brightness that draws the eye in.

A man in a yellow t-shirt stops to watch the world go by in this bustling street market in Hong Kong.
So we can apply this theory to images that either you don’t want to strip of all other mise-en-scene (literally the things in the scene), or can’t. Such as street photography. Now, when in a busy environment, it is of course possible to apply the exclusion theory by getting closer to your subject. But capturing the hustle and bustle is just as valid as excluding all from a shot. To draw the eye, simply follow the same rules. Take the image above – where is your eye drawn first? For most of you, it will be the man in the yellow t-shirt. In a sea of dark coloured clothes and hair, his shirt stands out by far. He is also facing the camera, as opposed to the majority of the crowd which is facing away. And he is in focus, which contrasts against the blurred heads in the foreground.
What about photos that don’t have a natural highlight? If there is a point you want your viewer to be drawn to, you can provide some subtle help. Digital photo software offers the ability to lighten and darken selective parts of an image using a brush (mouse) to select. This is called Dodging (lightening) and Burning (darkening), and can be found in Aperture, if you’re an Apple fan, and Photoshop if you’re an Adobe fan. Lightroom by Adobe doesn’t have this built in as of yet – you have to export to Photoshop.

In Bali, living is made possible with the motorbike. Friends and relatives share journeys; like this woman carrying groceries in a basket.
This image was originally difficult to focus on, as the brightness of the road was similar in intensity to the brightness of the woman on the motorbike. With selective dodging of the women and motorbike, and burning of the road and background, more of the viewer’s initial attention goes to the motorbike – particularly the woman sat side-saddle on it.
For travel photography, which is most of what I do, I believe it is crucial that the photograph represents what I actually saw at the scene. I don’t like using Photoshop or anything else to artificially create an impression of a scene that wasn’t what I actually saw. So, for me, any use of digital dodging and burning has got to be true. Keeping it subtle (exposure shifts of maybe a third of a stop) is key. I am happy that the refinements applied above bring that photograph back to what I saw when stood on the street – and are not creating a false view of something that I kind of saw. Of course, if I don’t have to refine on the computer, even better. The man in the yellow t-shirt at the top of the page is completely untouched: no digital enhancements whatsoever.
To sum it up – brighter points of your photo attract attention first. Try and achieve that in-camera first, and then give dodging and burning a shot as a Plan B.
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